A contemporary bridal and wedding styling destination, TROU/SO redefines the traditional trousseau.

Founded by industry insider Bana Abujaber, TROU/SO was born out of the desire to curate one-of-a-kind wedding wardrobes that celebrate the essence of the women who wear them.

Breaking free from the stereotypical bridal and eveningwear options available on the market, our wedding fashion planning and concierge services take you inside the ateliers of designer labels around the world, offering unprecedented access to bespoke services and collections.

The result? A personalized bridal styling experience that articulates and elevates your personal aesthetic.

We believe that no two brides are ever the same, which is why we look beyond existing bridal designers and collections to reframe what it means to be a contemporary bride.

Underlined by a sense of exclusivity and individuality, we consult, style and plan every outfit detail to curate a bridal vision that is as spectacular as the journey you are about to embark on.

Stylist, buyer, blogger, and marketing professional—Bana Abujaber has worn multiple hats in the global fashion arena. A graduate of Parsons School of Design, Bana started her journey in the fashion industry working in New York before moving back to Amman to launch the pioneering regional fashion blog, Sidenote Banaa.

Her passion for styling led her to Dubai, where she was recruited as one of the founding stylists for the homegrown personal styling concept Wear That. Witnessing the struggle that so many women faced when it came to wedding styling firsthand and fueled by her own wedding shopping experience, she launched TROU/SO in 2023 to offer a bespoke luxury wedding styling experience that bypassed the limitations of the conventional bridal market through exclusive services and personalized solutions.